Chap 9 discussed why strategic alliances are so important, and the motivation behind alliances. What is a strategic alliance? It is a partnership in which two or more firms combine resources and capabilities with the goal of creating mutual competitive advantage. As with every relationship it has a beginning and an end, and Delta Airlines has agreed to many alliance with the intention of creating a competitive advantage within the airline industry.
"Alliances that take you farther" is the joint venture partnership created with Air France, KLM, and Alitalia. This partnership created a global network offering 250 flights daily across the Atlantic and flights to 500 destinations within Europe. Collectively, this network creates a seamless connection when arriving and departing a Delta hub.
http://www.delta.com/planning_reservations/plan_flight/flight_partners/air_france_joint_venture/index.jsp
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