What is International Strategy? It defined as processes by which a firm approaches its cross-border activities and those of competitors and plans to approach them in the future. Chap 8 discusses how global trends can lead a firm into new market opportunities and grow consumer demand. Why should we expand is a question that top management asks in regard to providing or selling their services in foreign markets.
The recent merger of Delta Airlines with Northwest airlines was part of the international strategy to expand their presence into the Asian markets and making Delta the largest commercial airline in the world. Having a global balance is what gives Delta Airlines the flexibility to overcome economic conditions internationally.
http://www.ajc.com/business/deltas-international-strategy-struggling-94932.html
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