Chap 11 discussed how the organizational structure, systems and processes are vital to the corporate strategy and play an important role in how the strategy is implemented. The framework of an organization is structure. What is structure? It is the arrangement and division of tasks, and people within an organization. This arrangement provides an efficient way for information to flow from the gatherer of information to the decision makers in the organization. Structure provides a level of consistency for coordinating resources and information. The most firm structures are functional, multidivisional, matrix and network.
Delta Airlines is no different from other organizations where organizational structure, systems and processes are important to the implementation of the corporate strategy. Every employee with Delta has The utilization of the multidivisional structure gives specific functional areas such as marketing and finance specific responsibilities and tasks that mange activities that make it possible for Delta to be successful. CEO Richard H. Anderson and President Edward H. Bastian are at the top of the multidivisional structure.
http://www.delta.com/about_delta/investor_relations/corporate_governance/board_of_directors/index.jsp
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