The general concepts that are discussed in this chapter deal with the external environment that affect corporations. The macro environment refers to the larger picture of the environment. A tool utilized in assessing the sociocultural, economic, political, and technological environment in which a company operates is called PESTEL analysis. This tool creates a list of potential influences that help managers gain a better understanding of possible opportunities and threats so that the firm can compete and be profitable.
One aspect of the PESTEL is environmental issues. In Delta Airlines macro environment, their commitment in preventing pollution is not an option. The company has created programs to reduce its footprint in the environment by the reduction and recycling of operational waste, increasing aircraft fuel efficiency and searching for alternative fuels. These programs are just some of the ways they are reducing greenhouse gas emissions.
Another initiative is the in-flight recycling program where employees were able to recycle 1,108,000 pounds of material in 2010.
http://www.delta.com/about_delta/global_good/environment/index.jsp
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