This chapter requires companies to answer questions. If you are in the airline industry should you also be in the railroad industry? The corporate strategy deals with this issue as well as all issues affecting the overall efforts of the company. Should we diversify be entering into more than one arena or stay true to our core competencies?
While staying true to their core competencies, Delta Airlines has been able to diversify and enter into different arenas and be successful. Being an industry leader, their corporate strategy is very clear and concise. Stick with what we do best and that is provide exceptional customer service throughout the entire travel experience, offer premium in-flight amenities, and the frequent flyer rewards program. The brand Delta speaks for its self and the differentiation strategy keeps Delta Airlines on top.
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